A look at the workings of his pea-sized brain.
Share, but give credit. Borrow, but don't steal. Thank you. Visit his site too.

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BITS AND PIECES. Made in Karthik M.

201 ways to get an idea. By Stephen Baker. →

201 ways to get an idea is an effective tool to generate ideas and concepts for advertising and other creative projects. Written by Stephen Baker — an art director during the creative revolution in the 1960s — as a part of his book Systematic Approach to Advertising creativity, the exhaustive list is a highly useful one and yet few people are aware of it. My project is a tribute to this creative genius who deserves to be known more than he is today.