A look at the workings of his pea-sized brain.
Share, but give credit. Borrow, but don't steal. Thank you. Visit his site too.


BITS AND PIECES. Made in Karthik M.

201 ways to get an idea. By Stephen Baker. →

201 ways to get an idea is an effective tool to generate ideas and concepts for advertising and other creative projects. Written by Stephen Baker — an art director during the creative revolution in the 1960s — as a part of his book Systematic Approach to Advertising creativity, the exhaustive list is a highly useful one and yet few people are aware of it. My project is a tribute to this creative genius who deserves to be known more than he is today.